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Major Chinese interactive entertainment media company signs letter of intent on Mahjong Mania
Dynasty Gaming is well on the way to clinching another major deal for its Mahjong Mania product, this time with Shanda Interactive Entertainment Ltd., arguably China's leading interactive entertainment media company. The two companies have signed letters of intent to facilitate an exchange of information leading to the licensing of Dynasty's Mahjong Mania software by Shanda.
In addition, the LOI will allow for the exploration of ways in which Dynasty and Shanda might jointly pursue China's online gaming market. Shanda is one of the largest game operators in China with online game revenues of US$ 65.3 million for the first quarter of 2007.
"Shanda represents the biggest online game operator in China and we are in a position to provide leading-edge software for an online version of Mahjong, China's most widely played game," stated Albert Barbusci, Dynasty's chief executive. "The licensing of our Mahjong software to Shanda will be an important addition to their product mix and it will represent a major advance in our China business strategy."
"Dynasty's Mahjong software is impressive," stated Tianqiao Chen, Chairman and Chief Executive of Shanda. "We are excited about the opportunity to discuss several ways to work with Dynasty going forward."
Dynasty has put together some impressive Asian deals this year; in cooperation with Beijing-based 95Joy, it is aggressively pursuing agreements with major companies in the People's Republic of China for the development, marketing and distribution of government-approved online applications for its proprietary Mahjong software.
Success to date includes the establishment of a relationship with Beijing Junnet Science and Technology Company Limited (www.junnet.cn), one of the largest prepaid card distributors in China, for the marketing and distribution of prepaid cards for accessing a play-for-points version of Mahjong on sites in China.
Dynasty has also entered into a formal agreement with Sohu.com Inc. (www.sohu.com), one of China's most widely used interactive online sources for information, entertainment and communications incorporating a leading portal with more than 100 million registered users.
The Canadian company's relationship with Sun Media Investment Holdings Ltd. (www.chinasunmedia.com), China's largest privately owned multi-media provider, represents a powerful channel through which to create enhanced awareness of an online version of Mahjong, a national sport in China.
Finally, an agreement with Las Vegas From Home.com Entertainment Inc. allows Dynasty to provide all of its marketing channel partners with its own Mahjong game together with LVFH's full suite of popular Asian-style specialty games. Competition for seats at a World Cup of Mahjong event to be held in Macau, PRC, will serve as an incentive for a large universe of players. |
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发表于 2007-6-9 01:50
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