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博发（betfred） has signed a deal with 移动手机机构 InfoMedia to deliver integrated 游戏和博彩服务. 英国博彩公司 will work with InfoMedia, which holds exclusive deals with UK 运营商 including Orange and T-Mobile, to insert 博发（betfred）赔率 across applicable services 覆盖全部主要运动项目包括足球，赛马，橄榄球，网球和一级方程式赛车.
The integrated service will include体育博彩，宾果游戏和赌场的移动手机服务 as well as social media, promotions across relevant editorial features, banner inventory and the integration of live赔率 services through the InfoMedia的247体育门户网站.
“This is a ground-breaking deal for the mobile industry and a very exciting evolution for 博发（betfred）,” said 博发（betfred） Managing Director Chris Sheffield. “More customers will be able to access and enjoy our betting platform. We pride ourselves on giving the best value and unique bonuses which will now be available to the millions of customers available via InfoMedia’s approved operator channels such as Orange and T-Mobile.”
In addition to sporting events the new service will also feature television, celebrity and novelty bets with an interactive football predictor and race-card delivering赔率, news and predictions to users' handsets currently in development.
“Given the sports and editorial pedigree we have developed, adding the betting facilities under a strong brand like 博发（betfred） makes solid commercial sense,” said InfoMedia Chief Executive Offer, Michael Tomlins. “We will handle not only the customer-facing issues such as SMS communication and inserting the 赔率 for given sports event or news story, but also the back end customer relationship management.”
“This is typical of the kind of proactive, fully integrated deal we are now brokering, adding tangible, incremental value to carriers, media companies and value added service providers alike,' added Tomlins, 'We have a strong track record in delivering the technical integrations these services require, and a reputation with leading sports and editorial content brands and the 移动网络.” |
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发表于 2012-6-23 13:18
