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多弼瓦林(Torbjorn Wallin )，加入博狗亚洲首席数字营销官后持有同样的角色Bwin.Party数码娱乐（PWIN）。多弼有着丰富的经验，在这个新创建的和重要的作用。多弼从PWIN的举动已经看到了他搬迁到博狗亚洲的总部设在马尼拉，菲律宾。
随着社会化媒体，客户关系管理（CRM），移动和网络营销快速超车较传统的方法“以上的生产线的市场营销博狗亚洲多弼的Bodog88.com的持续增长至关重要。董事总经理罗伯特·古斯塔夫松解释说：
“数字营销在亚洲很少有机会在该地区的直接营销是特别重要的，这样的数字化战略，是在我们的计划，为进一步发展该品牌在亚洲的最前沿。多弼的经验，本身就说明，他已经砸在地面上运行，而这正是我们所希望的为“。
“多弼补充说：”博狗是这些品牌总是在寻找一些新的尝试，并区别于其竞争对手的反映如何成功的数字营销效果最好的之一。可以很容易地使用'尝试和测试“的方法，但真正的进步和脱颖而出的方式是通过接受新的和成为创新的领导者 - 博狗一直在寻找做到这一点，他们对我来说非常有吸引力的。”
欲了解更多信息，请致电：
BodogBrand.com的国际新闻中心（伦敦），+447825064776
博狗亚洲 sign up new digital marketing chief
多弼瓦林(Torbjorn Wallin )joins 博狗亚洲 as Chief Digital Marketing Officer after holding a similar role with Bwin.Party Digital Entertainment (PWin). Torbjorn has a wealth of experience in this newly created and vital role. Torbjorn’s move from PWin has seen him relocate to 博狗亚洲’s HQ in Manila, Philippines.
With Social Media, CRM, mobile and internet marketing fast overtaking more traditional methods of ‘above the line’ marketing 博狗亚洲 see Torbjorn as critical to the ongoing growth of Bodog88.com. Managing Director, Robert Gustafsson explains:
“Digital Marketing is especially important in Asia as there are very few opportunities for direct marketing in the region so the digital strategy is at the forefront of our plans for further growing the brand in Asia. Torbjorn’s experience speaks for itself and he has hit the ground running already which is exactly what we’d hoped for.”
Torbjorn added: “Bodog is one of those brands that is always looking to try something new and differentiate from its competitors which mirrors how successful digital marketing works best. It’s easy to use ‘tried and tested’ methods but the way to really progress and stand out is by embracing the new and becoming a leader in innovation – Bodog are always looking to do that which made them very attractive to me.” |
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发表于 2012-11-27 07:50
