|
|
Fortune Affiliates Quarterly Newsletter‏ 2013 december
The rise of 移动赌博(手机赌博, Mobile Gambling)
2013 is drawing to an end and a lot has happened this past year. One of the most notable developments has been the increase in mobile acquisitions. We have seen a triple digit increase over the past 12 months across all of the Fortune Lounge brands. Therefore, we have chosen to dedicate this year’s last newsletter to mobile – what has happened in 2013 and what we can expect in the future.
Mobile has experienced a massive boom over the last few years, and this rapid growth has channeled through to 移动赌博(手机赌博, Mobile Gambling) – with an increase in the amount of people accessing casinos through their mobile devices. More than half of Fortune Lounge players are now accessing the casinos from a mobile device, and this growth is largely due to developers pushing 移动赌博(手机赌博, Mobile Gambling) apps for Apple iOS and Android smartphones. Additionally, the upgrades to apps and operating systems, such as the recent addition of a number of languages, as well as more generous data plans, creates a positive appeal.
Mobile casinos and 移动赌博(手机赌博, Mobile Gambling) are therefore set to take the gaming world by storm, and it’s only a matter of time before it becomes the predominant method of playing. That is why Fortune Affiliates has focused so intensely on improving our mobile product offering.
Mobile expansion
We constantly update our Mobile product, and the most recent updates include revised promotions lobbies across all of Fortune Lounge brands, with tailored player messaging and the ability to opt into promotions for mobile.
We are currently working on launching a new Royal Vegas responsive mobile site. This will allow players to view the casino on various screen sizes, and provide a customised mobile experience. The new site is based on a streamlined, layered approach, which utilises scripting to adapt to various devices.
Listed below are a few points of what has been rolled out at Royal Vegas, Platinum Play, 7Sultans, Vegas Palms and Euro Palace, as well as what is to come in 2014.
2013
The Mobile product is now available in English, German, Spanish, Finnish, Dutch, Russian, Norwegian and Swedish
Mobile lobbies have been updated across all brands
Euro Palace has been mobile-optimised
2014
Portuguese, Greek, French and Japanese will be added across all brands
Exciting mobile-specific new player bonuses will drive your acquisitions
Games
Stay up to date with your news flash!
Winners
We’ve had 14 progressive winners from 24 October to 22 November on our mobile product. That’s one winner every 2.6 days across our brands and platforms. Don’t forget to market this, as it is a great acquisition tool!
Latest mobile games
Thunderstruck II
5 Reel Drive
Couch Potato
Pure Platinum
Promotions
Euro Palace has undergone a revamp!
Euro Palace has recently been added to our portfolio, and has undergone significant changes, including mobile-optimisation. Listed below are the most important changes:
Optimised in-browser experience, which means:
Players will find it quicker and easier to register an account
Players will not have to download the casino
Players can access demo games from the homepage
Euro Palace is now available and supported in 10 languages:
English, German, Greek, Spanish, Finnish, French, Norwegian, Polish, Portuguese and Swedish
The New Player Welcome Bonus has been changed to a two-part deposit match bonus
The breakdown of Swedish and Norwegian are as follows:
1st deposit: 100% deposit match Up to KR 1,500
2nd deposit: 50% deposit match Up to KR 3,500
High Roller offer Buy 10,000 Receive 15,000
For all other languages, the breakdown is as follows:
1st deposit: 100% deposit match Up to $/Euro/￡150
2nd deposit: 50% deposit match Up to $/Euro/￡350
High Roller offer Buy $/Euro/￡1,000 or more Receive $/Euro/￡1,500
We’ve also added a conversion offer of 20 Free Spins on Immortal Romance, and we are happy to note the dramatic increase in conversions! |
|
发表于 2013-12-9 10:18
