Grosvenor Casino Plans Big Gambling Adverts

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Published: Friday, September 28, 2007 mgowanbo.cc

GBP 1.5 million campaign will embrace diversity of UK media

With the more liberal British attitude to gambling advertising, the land and online casino firm Grosvenor Casinos is about to launch a major UK advertising campaign that will include use of radio, cinema, press and direct marketing over a three month blitz.

The Rank group subsidiary has budgeted GBP 1.5 million for the project, which features an advertising campaign designed to create a more favourable perception of casinos, devised by UK agency Law Creative.

The campaign features pay-off lines such as “You’ll never know until you try” for Grosvenor Casinos and “There’s a first time for everything” for the new G Casinos in Manchester, Luton and Blackpool. The ads feature lifestyle shots of people enjoying a typical night out at the casino from gaming through to cocktails and dinner.

Jackie Abraham, head of marketing at Grosvenor Casinos, said: “Grosvenor Casinos is about giving people a fun and unique entertainment experience all under one roof.  With the change in UK advertising legislation we can now talk directly to a completely new audience of fun-seekers and show them what a night at the casino really entails including our fantastic gaming offer, our restaurants, bars and live entertainment.’

The campaign will also feature the ‘Helping you stay in control’ messaging, which is part of Grosvenor’s internal policy on supporting responsible gambling.

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High Roller's Bank Sued For Unpaid Wagers

2008年2月11日 mgowanbo.cc

Grosvenor Casino seeks recover of GBP 7.36 million

This week will see the start of a London court action in which banking rules will be challenged by a UK land casino group in its attempt to recover GBP 7.36 million in unpaid wagers by high rolling Ahmed Al-Reyaysa.

The cheque bouncer was a regular at Grosvenor's Clermont Club in 1999 and 2000, whose cheques for GBP 3.07 million and GBP 3.61 million proved to be of the rubber variety, leaving the casino firm unpaid.

The Grosvenor Casino action in the Royal Courts of Justice in London against the National Bank of Abu Dhabi will see banking conventions that underpin the free flow of money around the globe challenged, reports The Telegraph newspaper.

Grosvenor group, which has sold the Clermont to Malaysian billionaire Quek Leng Chan, won a court judgment against Al-Reyaysa, a 45-year-old businessman from the United Arab Emirates, in May 2001 but claims it has yet to see a penny. It has taken action against his bank on the grounds that it is allegedly "bound by verbal approval to honour" the two cheques.

The bank's view is that it has no liability, and it has twice tried unsuccessfully to have the action struck off. Grosvenor - owned by bingo operator Rank plc - says the bank has a duty of honour to pay the cheques under the "uniform rules of collection" - governing the collection practices for cheques and bills of exchange drawn up by the International Chamber of Commerce.

Lawyers for Grosvenor claim if a precedent is set, banks could be bound to the rules, which are not currently legally enforceable and have never been tested in court. Grosvenor says if NBAD wins the case "the integrity of the system of international finance is undermined as a bank will have to wait for funds to clear before any goods can be released".

Grosvenor claims both cheques were given verbal approval by Mohammed Subh Al Sarraj, general manager of the Ajman branch of NBAD at the time. Grosvenor is seeking a total of up to GBP 9 million, including interest and gaming tax paid to the Inland Revenue.