New Betfred website and what it means for you.‏

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In the next few days the all new Betfred.com website will be launched and we want to share this good news with you!

We are almost there and after over a year of research and hard work, we stand on the verge of presenting the most dynamic website in the game with a level of background-technology that I believe is simply unrivalled anywhere in the industry - technology specifically designed to drive conversion and enhance the Life Time Value of your players.

As a necessary step in the upgrade process, the Betfred.com domain will be unavailable tomorrow, 20th September, between 7am and 8am UK time. Visitors during this time will see a customised 404 page explaining that maintenance on the site is taking place. From 8am onwards, for a few hours, visitors will see the all new Betfred website. Around midday we plan to ‘roll back’ to the current version of the site and review the overall performance.

We have taken steps to ensure that throughout this dry run affiliate tracking will remain in place. However, there may be some circumstances where affiliate links direct players to a 404 page. In these cases your tracking cookie is still dropped – the customer experience is clearly not great but if they return to Betfred within the life of that cookie you will get the referral credit.

We apologise for this inconvenience and hope that you will understand that this is an unavoidable step in the process of launching the new and improved Betfred.com. We value your partnership immensely and understand that your support is vital to the future of Betfred.

As soon as we have a confirmed date for the new site full launch I will contact you again. I will be emailing all the information and screenshots that you will need to update your reviews and listings of Betfred.com so keep an eye on that inbox!

Once again, thank you very much for your cooperation and please let me repeat my commitment to making this transition as smooth and painless for you as possible - I have seen the new site and the technology behind it and I can promise you that it will be well worth the wait!

With thanks,

Anthony - Senior Affiliate Manager - Betfred.com