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William Hill bets on the Italian online market
William Hill, the UK’s leading sports betting and gaming providers, have confirmed their plans to enter the Italian online market.
The firm’s new site www.williamhill.it, which will be launched later this month, is one of the first platforms to be awarded an AAMS online gaming licence from the Italian authorities.
The bookmaking and gaming giants will initially launch their casino site – closely followed by bingo, sportsbook and poker. The Italian launch will be supported by an imaginative marketing campaign – developed to maximise awareness 0f the William Hill brand in Italy.
Hills have spent over a year developing their Italian site, with the aim of competing with their domestic and international rivals for a large slice of the estimated |
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发表于 2011-7-16 10:23
